Dairy: Superfos launches pack for easy snacking

An innovative and brand new packaging solution from Superfos is now available for the dairy segment. The stylish pack includes a convenient spoon and is in tune with consumer demand for more easy meals on-the-go.

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In recent years, global sales of spoonable yogurt and chilled desserts have been on the rise. More and more people crave an easy meal when they are on-the-go - including breakfast - and they want to be able to eat their food straight from the pack. Now, a newly developed, innovative and elegant EasySnacking™ solution from Superfos accommodates the need for a handy pack for easy snacking.

Super spoon – easy to grab
The new pack comes with a spoon integrated into the lid of a square pot. It is very easy to get hold of the spoon; all you need to do is to tear off a self-adhesive peel-off label on top of the plastic pot.
Søren Marcussen, Executive VP CSO, from Superfos is proud to introduce the well-designed and innovative packaging to food producers in the dairy segment:

“It is a very handy and practical solution: The spoon is ready to grab without any need for opening a smaller plastic bag. The key word is simplicity - there is all you need, but no more than that,” he explains.

Soft look in two versions
Just like the injection moulded plastic pot as a whole, the spoon is beautifully designed and a delight to hold. The entire solution features attractive smooth lines and gives a soft impression – quite similar to the texture of any dairy content.

The design is available in two versions: one with the spoon in the lid and one with a higher lid with room for both a crunchy topping and the spoon. There are two sizes to choose from; a brimful of 210 ml or 300 ml.

Apart from outstanding convenience and functionality, the pot is re-closable, stable and optimised for stacking - filled or empty.

Ensures effective on-shelf presence
On shelf, the pot for dairy products looks enticing to end-users: With hi-tech in-mould labelling the brand identity is maximised. Colours, pictures, decorations and trademarks are rendered in premium image quality.

“The new easy snacking pack has already attracted a good deal of attention and one of our customers is currently planning a dairy product launch later this year in the pot with the in-lid spoon. We trust consumers will receive both content and pack very well,” says Søren Marcussen.