Keep customer attention on your brand

A renewed and improved packaging solution is part of the action plan for keeping your customers interested in your brand and product. To do just that, the Norwegian company Mills DA now re-launches two types of margarine in a sleek, updated bespoke pack from RPC Superfos.

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Products from Norwegian Mills support a healthy lifestyle. An example is their margarine including Soft Flora - mainly containing Nordic canola oil - and Vita hjertego' – made from sunflower and canola oil. Both have very little saturated fat, a delicious flavour and are spreadable directly from the fridge.

Now the two sorts of margarine are re-launched in a bespoke packaging solution from RPC Superfos to retain customer loyalty and keep their interest in the brand.

Creates a family image
Ole Kristian Vestbekken, Senior Packaging Consultant at Mills, stresses that the margarine business is a competitive one and demands continuous development, also in terms of packaging. He says:

“With the new packaging we have successfully created a strong family image on shelf for Vita hjertego’ and Soft Flora – each in three sizes. All varieties have the same visual expression.”

“We are very pleased with the result. The pack is easy to recognize, which strengthens the relation between our products and our customers. We have created a distinctive character for Soft Flora and Vita hjertego’ margarine, leaving no doubt about, who the brand owner is.”

Notice the lid
Mills has given the design of the lid a lot of consideration so that customers would get a perfect lid both in terms of looks and functionality. The artwork signals softness and natural ingredients. The decorations and graphic finish have been made possible thanks to in-mould labelling – even at the rim, leaving a room for a message to the customer on the indentation of the lid, for example choose heart-wise andspreadable.

“The quality of the lid is very important. We chose a tight and strong snap-on lid that will not crack even after frequent use.

Cooperation by the book
A team from Mills and an external industrial designer have worked together with RPC Superfos to create the new packaging solution:

“It has been a perfect development project run by the book. We have worked together very closely with RPC Superfos, shared ideas and executed the best of them,” Ole Kristian Vestbekken concludes.