Let’s go for a dip

Santa Maria is the biggest Nordic supplier of spices and tastes of the world. Two new dips in the TexMex range now come in a small SuperLock container.

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Just 215ml in a plastic container with a click-on screw lid. This is the handy packaging solution which the Swedish company Santa Maria has selected for two tasty dips: TexMex Onion & Garlic and TexMex Chunky Salsa. The products were launched at the beginning of 2012 and are a great add-on to any Mexican style meal.

Plastic keeps gaining ground
Packaging Development Technologist Åsa Yhlen from Santa Maria appreciates the new pot.

 “I believe that plastic as a packaging material will keep gaining ground. Glass is great but takes up a lot of space on the pallet. The stacking facility of the SuperLock pot makes it easy to handle in connection with the filling process,” says Åsa Yhlen and continues:

“Another good thing is that we can skip a working procedure thanks to In-Mould Labelling, which means that the label is fused directly onto the surface of the plastic moulding. So the need for subsequent labelling is eliminated and this makes the filling process more efficient.”

A look at the content
In-Mould Labelling has an additional advantage: The labels are in clear and sparkling colours and not susceptible to peeling. Design options are vast and include a see-through area and to find a suitable look for the dip packaging, Santa Maria worked with a design agency. As part of the pot is transparent, the colour of the dip has an impact on the overall impression: Garlic & Onion is white, Chunky Salsa is red and obviously each label design had to integrate the colour of the dip.

Santa Maria is a very well-known brand in the Nordics for spices and taste sensations from Thailand, India and Mexico. It belongs to the Finish Paulig Group and constantly works with product development involving all parts of the cooperation that is driven by curiosity, innovation and a fervent interest for the good taste.

As such, the SuperLock packaging solution from RPC Superfos is a great match: It is a multi-award winning packaging solution specially designed to meet barrier demands. Convenience products can stay on shelf twice as long - or even three times longer - in SuperLock than in reference packaging thanks to the combination of membrane sealing and barrier protection which is possible on all surfaces.