Greater label surface makes new squeezy bottle look great

A new customised squeezy bottle for Encona sauces is now more visible on shelf thanks to a greater label surface.

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Even the big market players need to renew the look of their products once in a while to stay competitive. A new squeezy bottle made by Superfos exclusively for the company Grace Foods UK ensures the right mix of renewal and familiarity. The new bottle is slightly taller and narrower than its predecessor. It holds the same volume as before, but is more visible on shelf thanks to a greater label surface.

A clean way to dispense the sauce
The squeezy bottle is used for the Encona ‘Taste Explorers’ range, the UK’s No.1 Hot Pepper Sauce brand. Among the favourites are West Indian Original Hot Pepper Sauce and Thai Mild Sweet Chilli Sauce that give a dash of inspiration for the everyday dining experience.

Sam Bidgood, Brand Manager at Grace Foods says:

“Squeezy bottles are ideal if you look for a clean way to dispense sauces. Plastic bottles are easy to use so they are perfect for sauces that consumers enjoy more frequently than others.”

Embossing on the side
Grace Foods sells their products both in glass and in plastic packaging. In fact, the success of the Encona range began more than 40 years ago in a now iconic square glass bottle with the Encona brand embossed on the side. Obviously, this particular brand asset is perfectly reproduced on the squeezy bottle, too. Overall, Sam Bidgood finds that the cooperation with Superfos on the project has been excellent, including timing and delivery.

Plastic is a growing trend
“Retailers have given us really positive feedback to our new customised squeezy bottle. We offer both glass bottles and plastic bottles for our products to cater for as many customers as possible. Plastic continues to grow in popularity,” he says.

He points out that plastic packaging means cost savings, as there are fewer breakages and reduced transportation costs due to lower weight. Also, a change in the pallet configuration means that the storage space can be used more efficiently.