Glamorous packaging for the festive season

Metallic ink and metallic labels add some bling-bling to the gourmet dips and sauces from a French market leading food producer.

---

To celebrate the end of the year most of us like to pay a little extra attention to decor and illumination - and likewise to the way we look and what we eat. Therefore, Blini, a leading French food producer launches a range of gourmet dips and sauces for the festive season under the brand Blini.

It is a ‘fine cuisine’ range that lets you celebrate in style:  caviar, truffles, lobster, crab, houmous and sea urchin are among the delicacies tempting all palates. The obvious and perfect match for the high end range is an exclusive packaging design - and this was found in the small pot RingLock from RPC Superfos.

With three different sizes, the food producer has obtained a packaging family where the same lid fits several volumes. The pot has been developed in three sizes: 100 gr., 200 gr. and 250 gr. and the handy sizes give it a high consumer appeal.

Gold, silver and see-trough area
In-Mould Labelling makes it possible to create a sophisticated look combining vivid colours with classy gold, silver and even see-through areas for the bigger sizes. Pots dressed up like this are likely to be put directly on the table at home. Audrey Sioufi, Product Manager at Blini, says:

“This new, fancy packaging helps us to stand out from our competitors. It has a very strong visual effect and serves as a signal of premium quality. It is simply beautiful and an eye-catcher on the supermarket shelves.”

Great cooperation
The final design includes a round bottom of the RingLock packaging for the ‘special edition’ dips. It was developed in close cooperation between Blini and the technical team from RPC Superfos.

“We have worked with RPC Superfos for many years and are absolutely happy about our cooperation. Our packaging provider has demonstrated flexibility and great creative skills,” says Audrey Sioufi and continues:  

“The launch of the special edition was a clear success. Packaging solutions from RPC Superfos helps us to create preference for our products and we have received a lot of positive reactions both from our distributors and end users.”