From metal to plastic in Ukraine

The packaging solution Paintainer® is a novelty in Ukraine where it creates product differentiation for the DIY paints from Meffert Ganza Farben.

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Meffert Ganza Farben in Ukraine has successfully re-launched its paint product for the DIY segment in a plastic pail from RPC Superfos. The solution is the Paintainer® pail and replaces a former metal pack.

The Ukrainian market trend for paint and lacquer moves towards packaging with in-mould labelling.  As Paintainer® offers superb decoration options thanks to this special technique, Meffert Ganza Farben is now taking the lead. Sergey Ezholov, Deputy of the General Director of the company, says:

“We used to apply only metal packaging for our products, but now we also use the Paintainer® plastic packaging solution from RPC Superfos, namely pails in two sizes: 2.7 litres and 5.3 litres. It is a modern, high-quality replacement that perfectly matches our packaging needs.”

Distinguished by its aesthetics
The paint products in the new Paintainer® pail have received nothing but positive reactions. The pail offers a graphic finish that perfectly renders the smallest decorative detail. According to Sergey Ezholov not least these aesthetic qualities of the packaging are highly appraised. He says:

”Our aim was to find a modern packaging for our paint, making it easily distinguishable on shelf and together with RPC Superfos we have been successful in reaching this goal.”

Working well in all aspects
Having vast experience with both metal and plastic pails, Sergey Ezholov makes a point:

“In our working processes we find that the plastic containers work noticeably well in all stages, including the labelling, filling and packing stages. Contrary to metal, plastic packaging is not subject to deformation and there is no risk of corrosion.”
Sergey Ezholov sums up the entire packaging project:  

“Working with the professional team of RPC Superfos has simply been a positive experience and in spite of arising difficulties on the Ukrainian market in general, our company looks forward to continuing business with RPC Superfos in the long-term perspective.”

Meffert Ganza Farben is the Ukrainian branch of the German paint producer Meffert AG Farbwerk. The company produces and packages enamels and wood stains that are sold throughout Ukraine and exported to Russia and Moldova.