3D software key to successful design

Perfect visualisation, immediate remodelling and quick decisions. That is how an Italian popcorn producer describes the main benefits from working with the artwork design tool TurnAvisual. It is available from the 3D Studio on the RPC Superfos website.

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Creative processes involve many steps and typically, one idea leads to the next. Consequently, it is a great help if you can test how colour, text font and graphic elements actually work on your pack - in the virtual world and in 3D.

The TurnAvisual 3D software makes it possible. Recently, the popcorn producer Food Products International S.r.l. has used it to create artwork design for popcorn tubs. The process has been smooth and easy, and the eye-catching result is closely linked to the online tool. Marketing Manager Valentina Vezzoli from Food Products International says:

“The 3D software tool has been the key to our successful artwork design projects. I warmly recommend it to anyone working with the graphic part of packaging.”

See all changes step by step
Food Products International has made use of TurnAvisual for two artwork design projects: One was about a design from scratch for a new range, Popz Gran Gourmet; the other an enhancement of an existing artwork. In both cases, the packaging solution is the versatile UniPak.

“From the render in 3D, we could see exactly how a suggested idea would turn out on the popcorn tub. What you initially think will look good, does not necessarily have the desired effect when you view the tub from all perspectives. Each phase entailed some changes until we reached the final result,” Valentina Vezzoli explains.

Time saving teamwork

A whole group of decisions makers from sales, marketing, operations and production have shared ideas and commented on each artwork suggestions online. Everyone found it quick, cost efficient and easy to work with TurnAvisual. The tool makes it possible to send conceptual feedback and to select the best suggestion.

“Eight decision makers from our various departments have been involved in the artwork design processes and it took only three weeks to go from start to finish for the re-design and less than six weeks for the new project. Working with TurnAvisual saves a lot of time and speeds up our time-to-market,” Valentina Vezzoli explains.

Food Products International is the Italian branch of the American company Popz which is controlled by Jim Watkins – the man who in the late seventies invented microwave popcorn.