Dairy crown jewel now well-protected

Dairy crown jewel now well-protected

The Lurpak® brand is the crown jewel among dairy products from Arla Foods. The Lurpak® Spreadables are now well-protected by customised Superfos packaging.


Europe’s leading dairy producer Arla Foods has chosen Superfos to supply the new packaging solution for its popular Lurpak® Spreadable and Lurpak® Lighter Spreadable.

Prior to switching to Superfos customised packaging, the Lurpak® Spreadable products were packed in a thermoformed packaging. The new choice for packaging is a PP solution with paper labelling providing a much better silvery look than the thermoformed packs. 

Quality design
International Packaging Development Manager Klaus Nybro, Arla Foods, says:

“The new solution with paper labelling prevents light including UV-light from shining through the packaging on the supermarket shelves. Furthermore, the print and the paper labelling are of premium quality.” He continues:

“The key issue for us is always to identify the right type of packaging to protect the product. However, the right choice of packaging is also part of our climate strategy. So the Lurpak®  Spreadable packaging solution is also a sustainable choice that lives up to our environmental considerations.”

Made in Denmark
100 million tubs of Lurpak® Spreadable and Lurpak® Lighter Spreadable are produced annually and sold in 20 markets worldwide. All Lurpak products are required to be produced in Denmark using Danish cream to ensure the highest possible product quality. 


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Contact
Ignacio Igea
Sales Director
Spain & Portugal
Phone: +34 948 321 709

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Contact
Mikel Iragui
Area Sales Manager
Northern & Center part of
Spain
Phone: +34 609 049 950

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Contact
Josep Narro
Area Sales Manager
Catalunya & Eastern part
of Spain
Phone: +34 619 711 250

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Daniel Barrero
Area Sales Manager
Southern part of Spain
Phone: +34 629 517 113

Hi, I’m from the PET range

I’m blow-moulded and virtually come in any shape. You should see my pre-form library - it’s huge!  I can be clear or wear sleeves. Get to know me better...

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Berry Superfos
Head Office
Spotorno Allé 8
DK-2630 Taastrup
Denmark
General Inquiries
E-mail: Superfos@berryglobal.com
Phone: +45 5911 1110
Fax: +45 5911 1180
Sales Inquiries
E-mail: SuperfosSales@berryglobal.com
Phone: +45 5911 1110
Fax: +45 5911 1180

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