Berry’s SmartValue Range is the Complete Private Label Package

Berry Global has introduced SmartValue, a range of standard containers and closures to help retailers and fillers maximise opportunities in the fast-growing private label sector.

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The new range satisfies market needs for competitively priced, fast-delivery standard products. According to research carried out by NielsenIQ on behalf of the Private Label Manufacturers Association (PLMA), in 2023 consumers increasingly switched to private label products, which now account for 38.5% of the European grocery market.

The 35 products in the Berry SmartValue range comprise a choice of bottles, jars, containers, closures and dispensers across four key end-markets – food, beverage, personal care and homecare. All are available at competitive prices at low MOQs (minimum order quantities) and offer short lead times, enabling companies to quickly bring their latest offerings onto retail shelves.

“As one of the world’s leading packaging manufacturers, Berry provides a complete catalogue that covers all the major private label markets, whilst also offering an alternative for brands looking to diversify their portfolio” said Jonathan Pitt, Global Product Management Leader, Berry Global.

“Retailers, fillers and FMCG brands will find in Berry Global a partner who can deliver a diverse range of high-quality products to meet their specific needs, creating greater synergies and value for money, and assuring a fast-response service.”

The SmartValue range includes the most popular pack formats, with many available with accompanying lids or caps to provide a complete container and closure offering.  In addition, certain products can be specified in a variety of sizes, enabling the creation of family ranges.

The range also recognises retailer and consumer demands for more sustainable packaging. The packs are predominantly mono material solutions produced in polypropylene or PET, both of which are recyclable and widely recycled in many European countries. In addition, packs can be manufactured incorporating post-consumer recycled (PCR) material.

“The containers and closures in the range offer companies the speed and flexibility to respond to the changing requirements of their customers,” concluded Jonathan Pitt. “At the same time, they remain fit for purpose in terms of delivering product protection, convenience and functionality.”

For more information on the SmartValue range, visit SmartValue by Berry Global.