Size matters: New paint sold in small, cubic containers

A small, rectangular plastic container for paint stands out. This is why this packaging solution is a perfect match for a new type of special paint launched by one of France’s biggest paint producers.

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Three types of ground breaking paint from the family company V33 are now available in France in a sleek and handy packaging solution from RPC Superfos. A special technology called naturLAB® is the base for three types of very strong paint which are sold exclusively at Do-It-Yourself-stores Leroy Merlin in a small SuperCube Rectangular container.

Yann Garnier, Industrial manager of V33, underlines that when it comes to Do-It-Yourself tasks, women prefer to paint rather than to carry out heavy duties. So he is confident that many handy women appreciate the small size of the SuperCube container and the option to hold it with one hand only. However, he believes that men may like it very much, too.

Strong visual appeal
To match the special and outstanding qualities of the paint much attention has been given to select the right packaging.

“Creating a new design which reflected the new technology and the special qualities of the paint was of particular importance to us, not least the rectangular shape and the size,” says Yann Garnier and continues:

“This particular range comes in two commercial sizes: 2 ltr and 0,75 ltr. We really like the fact that they have an identical look on the part facing the customers as it enhances impact on shelf. It is a stronger platform when the two sizes stand side by side and communicate the same message uniformly.”

The three types in the range each have their own animal symbolising the effect of the paint: the green frog for GRIPACTIV’ signals paint that sticks to any surface; the fish in the blue water indicates water resistant paint HYDROACTIV’ while the turtle with its brown shield is used for PROTECTACTIV’ suitable for areas that are exposed to intensive use and requiring an extremely high resistance. The beautiful decoration has been possible with In-Mould labelling.

Easy to handle and to work with
The black lid comes with an integrated, handy grip for easy carrying. In terms of transport and warehouse optimisation, the rectangular SuperCube also offers advantages as it is easy to stack – full or empty. 

Yann Garnier concludes:

“We are happy with key figures for sales and it has been a pleasure to work with RPC Superfos. All along the packaging and design process, we have been met with an active, creative and innovative approach.”