Berries stay fresh in SuperLock

No preservatives, no added sugar, no cold counter. The SuperLock® pot from RPC Superfos is all it takes to keep a new berry and fruit purée fresh for long.

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Directly from the woods and the fields. This is the slogan of the Swedish fruit and berry company Finnerödja, producing organic juices, fresh and frozen berries.

A new product, a purée consisting of berries, some stewed apples and nothing else, is now also part of the product line. Since the beginning of this year the purée is on shelves in supermarkets all over Sweden in a SuperLock®pot from RPC Superfos. The berry range is called Bara Bär – meaning Simply Berries – and comprises three variations: sea buckthorn & mango, blueberries and raspberries. Without any unnecessary detours and without any additives or sugar, they go directly into a rigid plastic packaging for convenience and a long shelf life.

An obvious choice
Bara Bär is a completely new product on the Swedish market, so the packaging had to live up to the standard and send a clear signal about originality. Following a recommendation from the filler Trensums, Finnerödja decided to use SuperLock®. Market and Sales Representative Frida Engström from Finnerödja explains why:

“To us, the SuperLock® pot with oxygen barrier protection appeared to be the obvious choice: We had a unique, new product to sell, so the packaging solution had to match this profile.” She continues:

“The click-on screw lid pleases our customers. The easy opening and re-closure is ideal for people, who quickly want to boost a yogurt, make some porridge more tasty or twist a smoothie with healthy berry purée,” says Frida Engström.

SuperLock® with barrier protection has won several prizes on an international level, notably because of its extremely low oxygen transmission rates meaning that most convenience products can stay on shelf under ambient temperatures for up to two years.

Enjoy the fruits of you labour
The launch of Bara Bär has been successful and the sales figures are very satisfactory. To introduce the pure purée on the market and to make clear to consumers that it contains nothing but fruit and berries, Finnerödja followed a digital strategy:

“We have had a tremendous start with our new purée in SuperLock®. We launched it through various social media, including Instagram. The results are stunning. Bloggers have suggested numerous ideas for combining indulgence and healthy eating with Bara Bär and the weekly number of participants in our Instagram competition has clearly exceeded our expectations,” Frida Engström contentedly states.