A WorldStar 2016 goes to bespoke dessert pack

The World Packaging Organisation has honoured a bespoke packaging solution developed by RPC Superfos on behalf of Valio Ltd. with a Worldstar 2016.

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A dessert pack for Valio Eila® cream pudding with fruit sauce has received the pre-eminent international award in packaging, a WorldStar Award 2016. The now award-winning pack is a bespoke solution developed by RPC Superfos on behalf of Finnish dairy producer Valio Ltd. for their lactose free dessert Valio Eila®.

Enhanced consumer experience
The solution has a special release mechanism that makes it possible to serve pudding and fruit sauce on plate within seconds. The consumer only needs to take off the sealed foil, turn the pot upside down and squeeze the bottom a few times. This will make the pot break in three places, and as the air enters, the pudding and the fruit sauce will gently come out. The result is a decorative instant dessert on a plate and an enhanced consumer experience.

Juhana Pilkama, Packaging Development Manager at Valio Ltd. says: 

“We are absolutely delighted and very pleased that our pack from RPC Superfos has won a WorldStar Award 2016. It is the result of a dedicated team effort and it is a moment of accomplishment that everyone involved truly enjoys.”

Must serve the customer in the best possible way
So far, the Valio Eila® cream pudding in the ready-to-serve dessert pack has been a huge success. According to Valio Ltd., sales for the tasty dessert in the convenient pot exceeded expectations from the beginning.

Per Sollenby, Sales Director Food, RPC Superfos Region Nordic, is highly appreciative of the acknowledgment that comes with the WorldStar Award 2016 and he is gratified to know about the dairy company’s commercial success:

“It is crucial to be innovative and to serve our customers in the best possible way. The award shows that we are up to the challenge and that the RPC Superfos packaging solution is an example of international packaging excellence. We are all very proud.”

Judging took place in October 2015 in Mumbai, India, when representatives from 17 packaging associations, all members of the World Packaging Organisation (WPO), judged 293 packaging projects from 35 countries that applied for WorldStar Awards 2016.

To win a WorldStar award, the packaging must have won a national or multi-national competition, recognised by WPO. In autumn 2015, RPC Superfos’ bespoke dessert pack was honoured with a Scanstar in a Nordic packaging competition.