Innovation Center speeds up time to market

An advanced technical playground for Superfos customers has seen the light of day: Superfos Innovation Center. It is a space for creating your own innovative packaging with us.

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Creativity and feasibility go hand in hand in the new Superfos Innovation Center in Randers, Denmark. In spring 2015, we have opened this space for working with the development of state-of-the-art customised packaging solutions. The physical premises and advanced technical equipment facilitate idea generation and make it possible to give them a try-out with a prototype, almost on the spot.

Reach your market with speed
Jürgen Merbach, Divisional R&D Manager of Superfos, a Berry Global company, is not reluctant to refer to the Superfos Innovation Center as an important milestone. He says:

“This type of facility paves the way for reducing time to market, because we have the finest facilities and can manufacture a dedicated sample production without a time slot. We are already busily using the Innovation Center and meet with customers to develop great packaging ideas together. Here, our customers can get very close to the creation of their own unique pack,” Jürgen Merbach explains.

Agility is present
The Superfos Innovation Center will smooth the progress of bespoke packaging solutions. Customers get the opportunity to take a look at the pack and can discuss fine-tuning if needed. Volume, shape and quantity can flexibly be changed thanks to our robots and machines. We apply a multi-bolster system, which means that we can provide you with a number of inserts without reproducing the bolster. Cost effective prototype tooling is an option within only a few days. These allow you to quickly produce several hundreds or even a thousand test packs so that you can carry out market surveys and make possible adjustments to the pack if necessary. This way the testing of ideas becomes much more efficient and reliable, leading to a better introduction on the market for your product in a new packaging.  
Superfos Innovation Center also offers access to a test machine in respect of in-mould labelling and barrier labelling.

Looking ahead
”The Innovation Center gives us excellent opportunities, including training of our own staff and, in some cases, also the customers. It will support our R&D efforts, not least in respect of sustainable products, and the development of special techniques and robots,” Jürgen Merbach says.

The Superfos Innovation Center is available for all Superfos customers. Please get in touch with your usual contact person at Superfos if you would like to book a session at the Innovation Center.