Twist cup with screw lid awarded a WorldStar 2017

What on earth deserves a WorldStar 2017? A special twist cup with a screw lid does. The judging panel of the international packaging competition has now honoured a new pack co-created by RPC Superfos and RPC Promens with this pre-eminent award.

By successfully mixing two different resin materials and two different technologies, RPC Superfos and RPC Promens have created an innovative packaging solution; a thermoformed twist cup with an injection moulded lid. Now, this outstanding product with its glass-like qualities has been singled out to receive a WorldStar 2017 in the Food Category. The twist cup with screw lid is used for a range of premium cold salads, Denja, from Orkla Foods Norway.

Recognition of a unique solution
Thomas Winkler, Area Sales Manager at RPC Superfos Lidköping in Sweden, is thrilled with the important international recognition:

“It is a high accolade to receive a WorldStar and we are all very pleased, not least because the award acknowledges a project for which we combined the capabilities and technologies of both RPC Superfos and RPC Promens.”

Orkla Foods Norway entrusted RPC Superfos Lidköping (Sweden) and RPC Promens Kambo (Norway) with the assignment to develop an out of the ordinary pack to emphasise the high-end appeal of their salads. It is in this context that the award-winning solution saw the light of day.

Tore Lund, Senior Project Engineer, RPC Promens Kambo, says:

“We are proud to get the positive attention which comes with a WorldStar award. It has been a privilege to cooperate with Orkla Foods Norway and to get the opportunity to demonstrate our innovative expertise.”

Like a glass jar with a screw lid
The plastic packaging solution has similarities with a traditional glass jar which makes it stand out as something special in the cold salad segment. In spite of the challenges that come from using two different resin materials, perfect compatibility between the thermoformed polyethylene body and the injection moulded lid of propylene has been achieved. The twist cup lid latches into the locking groove of the cup and, when closed correctly, the consumer will hear a comforting click-sound.

The twist cup with screw lid went forward to the WorldStar competition based on the ScanStar 2016 prize it received in the Nordic Packaging competition. It was also shortlisted for a FoodTech Award 2016, a Danish prize.

The WorldStar 2017 Awards Presentations Ceremony coincides with the Interpack 2017 trade fair in Düsseldorf, Germany.