New plastic pack makes vegetables stand out

For the urban and active target group, French food producer Charles & Alice puts high quality cooked vegetables on the market in a SuperLock pack. This contributes to creating a unique product differentiation.

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On the market of ready-to-eat cooked vegetables, many products come in cans. Now you can find an alternative packaging made of plastic on shelves in French supermarkets: The French Company Charles & Alice has launched a range of vegetables in the multi-award winning SuperLock pot which gives the vegetable mix a very long shelf life thanks to its innovative barrier protection.

Charles & Alice has developed a range of five great and healthy recipes for mixed vegetables such as ratatouille, eggplant with tomato and courgettes with Piment d’Espelette. Each SuperLock pot contains 375gr of vegetable mix, ready to be savoured either cold or hot - directly from the pot or from a plate – and sure to spiff up any kind of meat, fish or pasta.

A true revolution on the market
Product Manager Eric Moulin from Charles & Alice has been involved in launching the vegetable range. He says:

“The SuperLock pot offers an advantage due to its size on a market that is heavily dominated by small cans. The pot we use also sets our products apart from others because you can re-close it; it’s contemporary and above all it is microwaveable. A true revolution on the market!”

Eric Moulin explains that the range aims at urban and active consumers that prioritise convenience. To help them make the right choice when shopping for tasty and easy meals, the label design renders a razor-sharp photo quality that clearly and temptingly shows chunks and tiny pieces of the vegetable mix. The label is of a high-gloss quality and features the brand Charles & Alice.

Packaging helps to create emotion
Charles & Alice is both a brand and a company name emerging from the merger of the two French companies: HERO and Charles Faraud. Eric Moulin explains:

“We have already been on market for cooked vegetables under our former brand Charles Faraud. We wanted to use our new brand to create more emotion than our former brands could spark - and for this the packaging plays a vital role.”