Culinary creativity: Packaging supports the vision

For the urban target group fancying ready-to-serve meals out of the ordinary, French Green Shoot has just created a series of delicious Asian soups. The packaging, UniPak from RPC Superfos, perfectly supports the brand image of a trendsetting company.

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The French company GreenShoot is passionate about raising the bar for culinary experiences from ready-to serve soups. A new series is based on deep fascination of the Asian cuisine where soups are a natural corner stone of healthy nutrition and tasty meals.

For the Asian soups, GreenShoot uses the UniPak pot, 650 ml and 550 ml, a flexible and popular packaging solution from RPC Superfos. The soups target urban men and women who follow food trends and who require originality in their meals. An example is the Vietnamese soup Phở, a complete meal with lots of vitamins and minerals, plenty of Asian herbs and rice noodles. The varieties change with the season.

Picture-perfect pot
Ronnie Meyersohn is in charge of GreenShoot’s communications. He explains that the pot clearly supports the vision and brand image of GreenShoot:

“The packaging solution UniPak perfectly presents and highlights our culinary creativity. In particular, we value the very high photo quality showing each variety of our soups and the overall impression of the product rendered with in-mould labelling. Also, we find the orange peel and the satin finish of the pot very convincing.”

Logistic advantage
The soups are available just about anywhere in France: in the cold counter in supermarkets, in convenience stores and some points of sale for fast food. In connection with the distribution, GreenShoot appreciates the protective collar that safeguards the UniPak lid and improves the stability of the pot.

“UniPak represents a range of benefits to us and our customers. It is easy to handle and transport. Also for our end user, the UniPak packaging is very practical. It is easy to heat the soup just by putting the pot into the micro wave oven – a perfect buddy for a quick and tasty lunch,” says Ronnie Meyersohn.

The packaging plays an essential part
“In the packaging process, we have received all the continued support from RPC Superfos that we needed. Their team has listened to our requests, has been responsive and delivered innovative solutions.”

Asked about the general impact of the packaging, Ronnie Meyersohn concludes:

“Rising sales figures clearly transmit what kind of reaction we have received to the soups. Although our creativity and our recipes remain the decisive factor for retailers, the packaging matters a lot and must be a natural extension of our vision. Certainly, the packaging plays an essential part in getting your product on the shelf.”