New reusable beer and soft drink cup is a game changer

Quality beer and soft drinks deserve a quality cup. If you believe that to be true and are looking for reusable beverage cups, please take a look at the new SuperCup – a sturdy, washable, stackable and widely recyclable cup that just needs your logo on it as the final touch.

---

Berry Superfos has launched the SuperCup, a game changer in the reusable beer and soft drink cup market. It offers a lightweight solution that is both washable and stackable, plus it can be attractively customised with your branding.

The SuperCup is suited for all types of cultural, social and business events where beer and soft drinks are being served. Just hold your event, collect the SuperCups afterwards and rinse them off. And, without further ado, they are ready for your next event.

In this way, the SuperCup will help to limit the amount of single use cups being thrown away after events.

Lighter than the rest
Despite its sturdiness, the SuperCup is at least 30% lighter than the market standard for reusable beer cups.

It is made from recyclable PP, making recycling possible and easy after final use, although it is primarily intended for reuse time and time again.

Can be made with recycled materials
If you are looking for a circular packaging solution, the SuperCup is also a great choice. Berry Superfos can produce the cup with polypropylene (PP) made from recycled plastic that has the same quality as virgin materials.

Berry Superfos facilities throughout Europe hold the necessary ISCC PLUS certification. This certification ensures credible claims for circular materials as well as traceability throughout the chain of custody, which is based on mass balance. Please be aware that your production facility will likewise need an ISCC PLUS certification if you want to use recycled material for beverage cups.

Excellent marketing opportunities
The SuperCup has a very recognisable "beer" design making it ideal for imprint of logos or messages with our In-Mould Labelling. This means it is particularly suited for use by brewers, soft drink producers, beverage distributors and advertisers as a marketing tool for all sorts of customer events. Its sturdiness even gives it value for people who collect beer cups.

The SuperCup comes in two sizes: 25 cl for small beers and soft drinks and 50 cl for large beers and soft drinks. From the standard SuperCup range, you can choose either a neutral cup or a customised one with your logo and other information attractively printed on the surface of the cup. You can opt for the use of In-Mould Labelling (IML) in four colours or offset in six different colours.

Please contact us at Berry Superfos if you are interested in more information about the new SuperCup.