Dairy crown jewel now well-protected

Dairy crown jewel now well-protected

The Lurpak® brand is the crown jewel among dairy products from Arla Foods. The Lurpak® Spreadables are now well-protected by customised Superfos packaging.


Europe’s leading dairy producer Arla Foods has chosen Superfos to supply the new packaging solution for its popular Lurpak® Spreadable and Lurpak® Lighter Spreadable.

Prior to switching to Superfos customised packaging, the Lurpak® Spreadable products were packed in a thermoformed packaging. The new choice for packaging is a PP solution with paper labelling providing a much better silvery look than the thermoformed packs. 

Quality design
International Packaging Development Manager Klaus Nybro, Arla Foods, says:

“The new solution with paper labelling prevents light including UV-light from shining through the packaging on the supermarket shelves. Furthermore, the print and the paper labelling are of premium quality.” He continues:

“The key issue for us is always to identify the right type of packaging to protect the product. However, the right choice of packaging is also part of our climate strategy. So the Lurpak®  Spreadable packaging solution is also a sustainable choice that lives up to our environmental considerations.”

Made in Denmark
100 million tubs of Lurpak® Spreadable and Lurpak® Lighter Spreadable are produced annually and sold in 20 markets worldwide. All Lurpak products are required to be produced in Denmark using Danish cream to ensure the highest possible product quality. 


Vous souhaitez en savoir plus ?

Contact
Laurent Morel
Regional Sales Director
Region French
La Genête
Phone: +33 385 32 2755

Vous souhaitez en savoir plus ?

Contact
Stéphane Navoret
Business Development Manager Non-Food
Region French
La Genête
Phone: +33 385 32 2755

Vous souhaitez en savoir plus ?

Contact
Clarisse Guerin
Area Sales Manager
Region French
La Genête
Phone: +33 385 32 2755

Vous souhaitez en savoir plus ?

Contact
Jean-Pierre Luciani
Area Sales Manager
Region French
La Genête
Phone: +33 385 32 2755

Vous souhaitez en savoir plus ?

Contact
Johann Menguy
Business Development Manager Food
Region French
La Genête
Phone: +33 685 680 010

Vous souhaitez en savoir plus ?

Contact
Thierry Masson
Area Sales Manager
Region French
La Genête
Phone: +33 385 32 2755

Hi, I’m SuperLight.

It’s not just something they say – I really am ultra light. I’m a thin wall packaging and leave a smaller carbon footprint behind. Get to know me better...

Souhaitez-vous que nous vous contactions ?

Veuillez compléter les champs suivants

Abonnez-vous à notre lettre d'information

Abonnez-vous ici pour recevoir notre lettre d'information trimestrielle et obtenir de nouvelles idées pour le conditionnement de vos produits.

Veuillez compléter les champs suivants

Personnaliser Custom containers promote uniqueness

Custom containers promote uniqueness

If you’re looking for packaging to add uniqueness to your brand, you’ve come to the right place.


RPC Superfos
Head Office
Spotorno Allé 8
DK-2630 Taastrup
Denmark
General Inquiries
E-mail: superfos@superfos.com
Phone: +45 5911 1110
Fax: +45 5911 1180
Sales Inquiries
E-mail: sales@superfos.com
Phone: +45 5911 1110
Fax: +45 5911 1180