Prolonged shelf life, great colours and a transparent see-through area. These are some of the benefits that the Italian, family owned business Murano highlights when speaking about its new packaging solution from RPC Superfos, SuperLock. The company has been successful for many decades and wants to keep it this way. Francecso Eboli, Purchase Manager, says:
“We continuously look to improve our business and the new packaging is part of this process. We are a family owned business with strong history. My grandfather established Murano in 1944 and I like to combine our good traditions with modern initiatives like the innovative SuperLock.”
A logistic plus
Francesco Eboli points out that SuperLock is a great alternative to the cans the company used before. These came with a lid made of plastic so there were two kinds of materials involved. He stresses that the filling process now is easier to handle with SuperLock because it is a mono-material packaging.
Another plus for logistics and supply chain efficiency is the fact that SuperLock stacks perfectly and thereby optimises storage capacity. Further, the extremely low oxygen transmission rates fulfil the requirements for a long shelf life. Barrier protection on all surfaces combined with a membrane sealing means that the mixed savoury nuts can stay on shelf just as long as in cans.
Murano’s transition to the new packaging and putting the new filling equipment into operation has been perfectly smooth.
“SuperLock was exactly what we were looking for and on top of it all we have also entered a more cost efficient track. To put it in a nutshell, we like SuperLock,” Francesco Eboli states with much content.
See the field of golden nuts
He is also pleased with positive impact the SuperLock packaging has on the end-user side:
“We highly appreciate that we can apply strong colours for the SuperLock packaging. We use striking orange, vivid green and an eye-catching blue and this is because the visual communication on the shelf in the supermarkets is important to attract consumer attention. Likewise, we appreciate the see-through area, an elegantly shaped ‘window’, which makes it possible to see the nuts inside the packaging.”
Sales have only just begun, but Francesco Eboli can already refer to positive reactions from customers who are excited about the new packaging and appreciate the look of innovation on the market for nuts.
Murano is among the four biggest players on the market for dried fruits and nuts in Italy. The range of nuts is primarily sold under Murano’s brand Fatina to big supermarket chains, discount supermarkets and specialty shops all over the country.
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