Metallic shine for paint in plastic

The big French paint producer V33 has started selling indoor paint in plastic pails with a glossy metallic shine thanks to UV varnish. By combining the rectangular SuperCube® with a small round Paintainer®, V33 has created a sleek family image for its paint.

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A packaging solution that could make a news series of indoor paint stand out from the crowd. This is what V33 wanted – and got – from RPC Superfos for its brand COLORISSIM. The solution combines the rectangular SuperCube® pail in two sizes with a Paintainer® pail in a smaller 700 ml size. All are beautifully decorated thanks to the advanced in-mould labelling technique and UV varnish. Communication Manager Marie de Grivel from V33 says about the result:

“We are very happy with the new elegant SuperCube® and Paintainer® pails for our COLORISSIM series. All three are appealing and practical and the extended family image supports our branding strategy. The SuperCube® pail makes life easier for the end-users who get an attractive and aesthetic pack that is easy to put a small paint roller into. Above all, we wanted to get a striking look for our products, and undoubtedly this objective has been met.”

SuperCube® and Paintainer®
The SuperCube® pail has a space-efficient rectangular shape that ensures product differentiation. Tamper evidence is standard and so is EOS (easy open system). There are no sharp edges, but plenty of space for sharp graphic detailing. Paintainer® is especially suited for paint and surface coating and is easy to stack, handle and transport. Even on the smaller sizes that are typically used for colour samples it offers a premium brand display.

A family of shining shapes
Despite the different sizes and shapes the pails clearly belong together and form a harmonic image. The rectangular shape of the SuperCube® pail makes a difference in a market dominated by round pails. The metallic shine and the colours have an impressive finish and give the pack a clear aesthetic value which appeals to V33’s customers. Marie de Grivel explains:

“Our indoor paint in the new glossy pack has been very well received and we see a clear positive development in our sales figures. The success of our indoor paint series is partly due to the pails and their metallic look, and it appears to carry over to some of our other products, such as our paint for technical decorations.”