Powerful red like Italian tomatoes; ocean blue like Greek rooftops and sparkling gold for tarama with caviar. These are some of the clear colours now used for the new packaging for dips and sauces from the French company Delabli, a market leader in its field, better known under the brand name Blini.
Attractive visual appeal
The packaging solution has been created in cooperation with Superfos and the looks connect the tempting content with the culinary mother country. Delabli benefited from the new version of the pot to revamp the brand display and this has resulted in a very strong visual effect. Product Manager Pauline Ballu from Delabli says:
“The whole family of the Blini range is an eye-catcher at the supermarket shelf. We are very happy about the attractive visual appeal given to our product, not least the Tarama Caviar which now comes in a beautiful gold leave label.”
“Superfos showed great creative skills and it has been a pleasure to work together in developing our new packaging”.
Delabli found that it was time to redesign the packaging based on the Superfos RingLock range in 2010. To stand out from the crowd, three new customised pots were developed as well as a new lid. The bottom is now rounder than it was before.
The new customised pot has been developed in three sizes: 100 gr. 200 gr. and 250 gr. The handy size gives it a high consumer appeal. Thanks to In-Mould-Labelling the brand display, pictures and colours are razor sharp.
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